Brighton contract clauses from Europa League qualification revealed

By Kieran Maguire

15th Nov, 2023 | 4:10pm

Kieran Maguire reveals Brighton contract clause in staggering '£600m' reveal

Brighton have ‘step up’ clauses with their sponsors that will boost profits thanks to their participation in the Europa League.

Finance expert Kieran Maguire told Football Insider that Brighton’s progression in Europe will increase profits and the profile of the club despite Uefa’s prize money being modest.

The Seagulls finished sixth in the Premier League under Roberto De Zerbi last season to earn themselves a spot in the Europa League group stage.

Brighton are now on track to qualify from their group after winning back-to-back games against Ajax in Group B and drawing away to Marseille.

Should they reach the knockout stages they will earn additional merit payments from Uefa, with qualification to the round of 16 worth around £1million according to official Uefa documents.

Maguire explained that Brighton will also profit from clauses in their sponsorship contracts, while European status will also boost player sales in future transfer windows.

Brighton have just published an economic impact report which says that last season the club made a £600million contribution towards the local economy,” Maguire told Football Insider’s Sean Fisher.

That was prior to their participation in European competition this season.

So I think European progression will certainly strengthen the club’s ability to strike deals with secondary sponsors.

The deal with Amex is not due to expire until 2030 or 2029 and therefore they won’t have to deal with that.

I’m certain that there are also step-up clauses with their sponsors for European qualification so the club will benefit from that.

It won’t necessarily turn into profit because the club has had to increase the size of its squad in order to be able to deal with the schedule of playing in Europe.

“And realistically, you won’t be making a profit unless you get to the quarter-finals or beyond.

Even then, the profits are relatively modest.

So it’s great from a footballing perspective and it is increasing the profile of the club.

In other news, Brighton told £30m offer for Bardghji likely to be accepted