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Kieran Maguire issues 'huge' Liverpool verdict as South American master plan emerges
Liverpool chiefs FSG are attempting to muscle into the “huge” Brazilian market because of its commercial opportunities.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Reds’ commercial pulling power in the region.
Per respected Brazilian outlet UOL last Saturday (12 March), FSG are looking to make a Brazilian club the second football outfit in their portfolio.
They are understood to be keen on a big-name acquisition capable of raking in major sponsorship and merchandising profits.
The Boston-based conglomerate already owns the Boston Red Sox and Pittsburgh Penguins among other American sports franchises.
The population and the nature of the market in Brazil make it ripe fruit for FSG, claims Maguire.
“Liverpool are fully aware that they are very high profile,” he told Football Insider‘s Adam Williams.
“They want to leverage on the back of that. FSG’s style of management means they very carefully monitor where all sources of income are generated.
“If they feel that there are potential markets that are underrepresented, they will give those special focus. So, you can see the logic here.
“Brazil is a very large country with a huge population. It has a middle class, who are more likely to buy shirts etcetera.
“On the back of that, they feel that they can put particular focus on that market.“
FSG underpinned Liverpool’s total losses of £4.8million for the last recorded financial year.
The Merseysiders have three Brazilian stars on the books in Alisson Becker, Fabinho and Roberto Firmino.
In other news, pundit fears “there’s only one outcome” for Mohamed Salah after Liverpool source reveal.